TROY, Mich., September 1, 2020The Quell Group, a leading integrated brand communications firm in metro Detroit, announced the expansion of its client base with the addition of Amcor, InterClean, Phoenix EDT, and MJ Foley. Quell will provide integrated branding services, internal communications, graphics and marketing to support the companies’ marketing growth initiatives.

“Through our comprehensive portfolio of communications services, Quell’s content development teams can meet clients’ diverse communications needs,” said Mike Niederquell, president and CEO of The Quell Group. “Within the current environment, clients are turning to Quell more than ever to develop and deliver messages that don’t require in-person engagement.”

Services provided by Quell to its new clients include employee communications with embedded video, collateral material development, technical and installation illustration, SEO optimization, website updates, and virtual product demos. These manufacturers serve various markets:

  • Amcor, a global leader in developing and producing responsible packaging for food, beverage, pharmaceutical, medical, home- and personal-care products.
  • InterClean, a top global, high-tech company designing and manufacturing heavy-duty and commercial vehicle wash systems.
  • Phoenix EDT, a major distributor and manufacturer of electronic, electrical and automotive wire and cable in North America.
  • MJ Foley, the world’s leading manufacturer of industrial sewing, spreading, cutting and finishing equipment for the automotive, marine, furniture, apparel and luggage industries.

To learn more about The Quell Group, visit

About The Quell Group
With more than 25 years as an innovative branding firm, The Quell Group defines and activates powerful brands for market success through its comprehensive offering of strategic planning, digital marketing, public relations, marketing, graphic services and content development programs. Unknot. Align. Market.® is the firm’s registered branding process that combines data-driven planning supported by a full suite of market-building tools. From global markets to emerging markets, Quell integrates and delivers award-winning branding and marketing services that boost client opportunities for success.

For more information, please visit