Create a Memorable Visual Identity
Following messaging and positioning development, you will create a visual identity, or look, for your brand that complements your position and resonates with your audience. Even then, it’s not just your logo that you will need to design. You must also decide on other vital components, such as color scheme, typography, photography style and treatment, and other custom design cues that will consistently reflect your brand.
Quell offers a series of color and personality exercises that can help define how your brand and logo should look. A whimsical brand may use a cursive font, atypical color combinations, and more playful curves. In contrast, a technical, environmentally friendly brand may rely on more greens and natural color schemes with more rigid, futuristic shapes. There are unique ways to communicate your brand within the logomark and consistently across marketing materials, which arises from branding and positioning research in the Unknot phase.
Although brand development may seem complicated, following a step-by-step process to create your brand’s identity can make a difference and help you build strong relationships with your ideal audience. With help from The Quell Group branding agency and our proven Unknot. Align. Market.® process, we can help you dig deeper and ultimately unknot your brand’s true value. Our branding company will walk you through the steps of unknotting, aligning, and marketing to help you focus on what can truly set your brand apart from the competition. When you emphasize true branding over logo design, you set your company up for success by creating a distinguishable, polished, professional brand.
Contact The Quell Group branding experts to unknot your brand’s true value.