Project Description

Microtargeting Aircraft Industry Audiences to Drive Event Awareness and Participation

ARINC Industry Activities (ARINC IA), the largest SAE ITC program, develops avionics and maintenance standards used in more than 10,000 commercial aircraft worldwide. They sponsor global meetings of aviation industry stakeholders and were looking to expand awareness of their events to non-members as well as develop new sponsors among the suppliers that serve these communities. Quell promoted six of ARINC IA’s largest events, using 23 different campaigns microtargeted to audiences they wished to reach, using hundreds of different selection values. In aggregate, these campaigns generated more than 205,000 impressions and 2,433 total engagements, including 1,039 clicks to the registration landing pages.