Align Content with Wants and Needs
With a clear understanding of your employees’ information preferences, it’s time to align your content accordingly. Provide a mix of information that balances what employees want to know with what they need to know. Create content that’s tailored for and about them. Develop subject headers so readers can easily identify the topic and content.
Avoid focusing solely on traditional office news such as promotions, company milestones, or other office niceties. Instead, delve deeper to understand what matters to your employees on a personal and professional level.
Utilize employee interest topics but don’t forget to include essential updates, important policies, or upcoming events about which employees need to be informed. Finding the sweet spot between the two is key to keeping your newsletter both informative and engaging. Understand that most readers skim through articles, so for long-form policy-type content, consider adding links.