Did you know LinkedIn drives more than 50% of all social media traffic to B2B websites? Or that 89% of brands use Facebook for social media marketing?

Read Quell’s Essential Guide to Social Media in 2020 below to learn more B2B social media marketing facts.


  • Reached 2.5 million monthly active users by the third quarter of 2019
  • Facebook Stories has 300 million active users daily
  • 89% of brands use the platform for their social marketing


  • More than 1 billion active users
  • 90% of users follow at least one business on the platform
  • 89% indicated Instagram was the most important social media channel for influencer marketing


  • As of Q1 2019, Twitter had 330 million active users worldwide
  • Twitter is a critical platform for reaching media and influencers due to its open nature
  • Users are 26% more likely to view ads on the platform compared to other social platforms


  • 303 million active monthly users
  • 277% more effective than Facebook for generating leads
  • 95% of B2B content marketers use the platform for organic content marketing
  • The platform drives more than 50% of all social traffic to B2B websites & blogs


  • More than 2 billion logged-in monthly users
  • 15% of traffic comes from the U.S.
  • Viewers spend more than 11 minutes on average a day
  • The platform is estimated to make $5.5 billion in ad revenue in 2020

Tik Tok

  • 800 million active monthly users with 30 million in the U.S.
  • Average time spent on app is 46 minutes a day
  • TikTok is the 6th largest social network – it has surpassed LinkedIn, Snapchat, Twitter, and Pinterest
  • The platform guarantees five million daily impressions for brand takeover ads
Download the Social Media Guide