Everyone knows about the potential benefits of timeshares. Some know about fractional ownership of private aircraft, but few know about a recent trend in marketing: an outsourced CMO.
On consideration, however, the benefits of an outsourced CMO are readily apparent:
- Access to strategic vision and planning that may be beyond the financial means of many organizations
- Securing mature assistance and direction for development of a marketing plan, supporting budget and tactical activities
- Providing junior team members with a mentor who can support and guide their professional goals and growth within the company
As small to mid-sized companies prepare to take the next step in their growth, many consider adding a chief marketing officer (CMO). Strategic planning and marketing support are key elements to expansion, but do they require full-time support at your organization?
On careful reflection, many organizations realize that they need initial strategic support and planning, but do not require the full-time assistance (or expense) of a CMO. Capital is a precious resource, and being able to conserve cash flow for capital improvements or R&D is just as important as telling the market about your product or service.
The result is that many companies have found that outsourcing the CMO function on a part-time basis to a seasoned professional or an agency is a more effective use of available capital. By partnering with an agency to ‘share’ CMO-level expertise, they acquire an invaluable addition to the executive team at a fraction of the cost, securing valuable skills without the accompanying salary and benefits package.
Working with an integrated brand communications firm such as The Quell Group secures access to CMO-level talent on an as-needed basis; we offer a full continuum of marketing support, from brand development to media outreach. Our staff overhead is spread across multiple clients, reducing the overall cost burden for your organization.