Longform Content Helps ‘Fill in the Blanks’
Longform content refers to non-standard product or solutions pages, generally in the form of blog posts and other article-style pages, where users understand that the content isn’t meant to be read and acted upon quickly. Longer content pages are great for thought leadership as well, but they really shine in their ability to target specific keyword phrases and sometimes very specific questions. For example, ‘How to get better gas mileage in commercial trucks.’ Longform content also helps in ‘link building.’ The keyword-heavy page can further boost other, standard webpages by including related keywords in its on-page content and in the links themselves.
By no means is this list exhaustive, but it is meant to help remind and guide our team and our clients about the numerous options to improve SEO as we continue to produce search engine-friendly content.
Let us know if you have any questions or would like The Quell Group to perform an SEO audit of your site via our SEO contact page.