Social Media continues to grow as a convenient and effective way to stay digitally connected with products and brands and become acquainted with new brands.
A brand’s online presence, particularly on social media, is a key contributor to its success. Especially among B2C brands and more-and-more today with B2B, social serves as a legitimizer as much as an information source. Savvy social users are quickly able to gauge the popularity of a brand (and subsequently their own perception of it) based on quick glances at stats like number of followers and number of engagements on each post – likes, comments, shares, etc.
Quell’s digital team has come up with eight reasons why your brand would benefit from an agency, like Quell, to manage your social media channels and content.
1. Alignment with Organizational Goals
The most important reason to have an agency partner in social media management is that an agency like Quell is often responsible for the stewardship of the overall brand. This means it can create a social strategy and that will support an organization’s strategic goals, complement its brand, and reinforce other communications activities.
2. Brand Personality and Consistency
In order for your audience to remember your brand name and products, you have to create a recognizable, unique and consistent brand look and messaging. Staying ‘on brand’ means that followers know what to expect in regards to tone of voice, information presented, graphic styles and imagery, etc.
Is your brand ‘voice’ fun? Informative? Serious? Snarky? Your target audience will often dictate your possible range of personality types, and it never hurts to do some preliminary surveying to gauge reactions to potential styles and tones. Remember, too, that variety can keep things interesting, but big shifts in tone or character should be done sparingly. It takes discipline, but setting guidelines and managing through a single source like a marketing agency helps with consistency.
3. Metrics: Reporting and Recommendations
When Quell manages social media, we track and monitor all metrics, including impressions and engagements (likes, comments and shares) within your channels. This information allows us to not only know how we’re doing in relation to past metrics (Are we trending up? Are we gaining followers?), but it also allows us to benchmark against competitors. Many times, we can know what results to expect in a given industry based on competitor metrics and this will help set goals for key metrics, post frequency, quality of content and other important factors.
4. Content, Content, Content!
Without a steady stream of interesting and valuable content, your social channels cannot attract more and more followers who expect frequent information, especially in today’s fast-paced digital world we live in. An agency team can provide efficient brainstorming, ideation and content development, due to our agency resources. With the help of subject matter experts (SME) and client discussions, we write and create engaging, original content for your brand.
Equally as important as written content is accompanying visuals. Exciting video, graphics and animation are today’s standard, and Quell’s interactive graphics team creates these visuals in alignment with a brand’s overall standards.