Employee engagement is frequently covered in the news media as a conundrum with no ready solution. Today’s fragmented workforce – remote, hybrid, in-office or a blend of all three – defies traditional engagement practices, which were created to meet the needs of a workforce that no longer exists.

The Quell Group offers an array of strategic employee communications and engagement tools that we can combine to create a unique solution for your organization’s engagement challenge. We employ marketing- and branding-themed communication tools to build customized multifaceted engagement programs, including surveys, Town Hall presentations, two-way communication programs, culture committees, multi-media onboarding programs, sales events and much more.

  • A recent Gallup survey revealed employee engagement across the U.S. has reached its lowest level since 2015 with the number of employees who were actively disengaged having increased each year since 2020.
  • Employers observed steep declines in several engagement elements: clarity of expectations, connection to the company’s mission and professional development opportunities.

Today’s fragmented workforce requires new engagement tools tailored to meet their unique needs. It’s time to revisit how your organization engages with its employees.

Evaluate HR Engagement and Internal Marketing Tools

Traditional employee engagement tools are primarily focused on motivating the type of behavior that would benefit the company by keeping workers engaged in their job tasks and activities.

For today’s workforce, the motivators need to shift to focus on what employees need from the company to be successful. Most disengaged employees do not feel a sense of connection to the company, nor do they really know how their work contributes to the company’s success.

  • Nearly all employees want to feel a connection to their work and the results it achieves. Studies show that employees who understand their role in achieving company success are more engaged in their work.
  • According to the Gallup survey, younger employees need to understand how their role helps to make the business successful.
  • Younger employees crave a personal connection to the organization through their manager or a mentor who will help plot their career path.
  • Regular communication with employees regarding recent innovations and changes within the company can instill a sense of belonging to something larger than their department.
  • Nearly all employees want to feel a connection to their work and the results it achieves. Studies show that employees who understand their role in achieving company success are more engaged in their work.
  • According to the Gallup survey, younger employees need to understand how their role helps to make the business successful.
  • Younger employees crave a personal connection to the organization through their manager or a mentor who will help plot their career path.
  • Regular communication with employees regarding recent innovations and changes within the company can instill a sense of belonging to something larger than their department.
  • Provide managers with coaching on effective leadership communication strategies to support them in successfully managing crucial conversations with their team.
  • Scheduling a weekly touch base with team members is an effective way for managers to discuss projects, concerns and opportunities for growth.
  • Town Hall meetings give employees an opportunity to gather, in-person and/or virtually, to hear the same message from leadership at the same time.
  • Town Hall follow-up meetings with each team’s manager give employees the opportunity to dig deeper and clarify their respective roles while fostering a sense of connection and engagement.
  • Use company and departmental awards programs to acknowledge employee achievements. Appreciated employees are confident in their role in the company’s success, which spurs motivation and engagement in furthering that success.

Employee engagement works best when it is woven into the fabric of the company’s culture. A company that values two-way communication with its employees at all levels benefits from enhanced employee commitment. Refreshed internal marketing communications messaging with a focus on employee advocacy can improve employee engagement and help busy managers interact in more meaningful ways with their teams.

Elevate Employee Engagement With Quell

Bring your employee engagement challenge to The Quell Group. We will work with you to address its unique nuances to create a custom solution that will elevate employee engagement through culture and communication transformation. For more information, please contact info@quell.com.

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