The time for QR codes has come…again. Relegated to the scrap heap of tech that was ahead of its time, these quirky black-and-white cubes were resurrected during the pandemic, when society needed a touchless way to communicate. They first started appearing in cute little frames on restaurant dining tables. A quick scan with your smartphone camera and you could peruse the full menu. This certainly was preferable to the alternative – printing scads of one-use menus that had to be tossed when servers cleared the table.
QR Codes Yield Marketing Magic
The QR code is a two-dimensional bar code capable of holding more information than a standard bar code. It links back to an online presence, usually a website, where users can access information.
No wonder they’re the darlings of the marketing world! For minimal real estate on a post card or a brochure that’s part of a direct mail campaign, marketers can design QR codes to reveal URLs, posters, flyers, billboards, product announcements, texts, WIFI passwords, as well as links to social media assets on YouTube, Instagram, Pinterest, Facebook and more. Use them on tradeshow booth banners and displays, cocktail napkins to promote a new craft beverage or wherever your marketing needs take you.
Static vs. Dynamic QR Codes
These magical little things are created by an online QR code generator. The free generators create static QR codes, meaning they’re one-use codes that can’t be modified and have limited data storage. However, they’re very effective at driving results and are cost-effective, too.
Dynamic QR codes are QR codes on steroids! They can store more data and can be modified even after the QR code is printed on paper. Some of the features of dynamic QR Codes include:
- Multi-URL directories
- Ability to edit post-printing after the QR code is in circulation to include more URLs or remove some
- Scans are trackable by time and location; users can see their QR code analytic results
- Google Analytics integration and Google Tag Manager feature
- Integration with other software, e.g., HubSpot and Zapier
- API integration
- And much more!
You guessed it. Generating one of these little gems is not free. But, it takes expert coding to provide all that functionality.
The versatility of QR codes for marketing is limited by only two things: the ability to scan a surface and your imagination. Think beyond paper to digital QR codes. For example, the QR code in your email marketing campaign can also be posted on your website, social media and product packaging (the surface must be scan-able and remain flat).
Contact The Quell Group
At The Quell Group, we’re experts in all things digital and can design a marketing campaign that employs custom QR codes designed to drive results.
The “QR” in QR code stands for quick response. Contact us today for a quick response to your digital marketing needs.