Blog

Most brands still treat LinkedIn as a distribution channel—cross-posting generic updates and hoping for the best. That strategy is obsolete. LinkedIn’s latest engineering shift makes it clear: the platform isn’t [...]

The Quell Group has been named the 2025 Media Partner of the Year by the National Veteran Business Development Council (NVBDC). The recognition was announced at NVBDC’s annual National Veteran Matchmaking Conference, held [...]

In our highly visual, fast-paced digital world, video content is no longer optional — it's essential. At Quell, we deliver compelling videos that drive brand engagement. From captivating social media clips and product demos [...]

Employee newsletters often get a bad rap for missing the mark when it comes to providing the type of content that will engage readers. As a result, employees may overlook [...]

Employee engagement is frequently covered in the news media as a conundrum with no ready solution. Today’s fragmented workforce – remote, hybrid, in-office or a blend of all three – defies [...]

When developing a new brand from the ground up, most people get so wrapped up in the logo design that they forget what is behind their brand. While your logo plays a vital role [...]

Everyone is Chatting About AI Chatbots ChatGPT and Dall-E are just two of the more than 450 generative AI chatbot programs out there, with scads of new AI chatbots coming online [...]

Email marketing is a valuable part of the marketer's toolkit. An array of digital services simplifies this process, to a point. Taking a step back, it's good to remember that [...]

The remote and hybrid workforces that became a matter of business survival during the pandemic are here to stay. With the majority of new employee interviews being held virtually, some [...]

Animation is an endearing and memorable way to establish a connection and resonate with viewers. The medium is as familiar as the playgrounds of our childhoods. From the enchanting works of Disney to [...]

As we assist clients with content creation for webpages and longform content like blog articles, we have identified a list of key considerations for search engine optimization (SEO). Listed below are 6 [...]

Why outsourcing your top marketing staff makes sense in many cases Everyone knows about the potential benefits of timeshares. Some know about fractional ownership of private aircraft, but few know about [...]

As Michigan’s foremost branding company, we have been in a unique position to execute branding strategies for many different companies during the past 26 years. While every situation is different, [...]

The Quell Group specializes in helping companies unlock the true power of their brand with its Unknot. Align. Market.® method. Using this rigorous process, Quell helps businesses unknot their value, [...]

To post, or not to post… That is not the question. You might recall a few years back when the Wall Street Journal was tipped off to a scandal [...]

What happens when your messages need some extra pizzazz, or spice, or fun? Add emojis! ??? Although the silly, supplemental symbols are relatively new in the digital age, these characters have made a [...]

Buying decisions in the business-to-business (B2B) world are almost never made by one single individual. They typically involve multiple decision makers and influencers at various levels within a company, and the processes and rules [...]

Social Media continues to grow as a convenient and effective way to stay digitally connected with products and brands and become acquainted with new brands. A brand’s online presence, particularly [...]

LinkedIn Sponsored Content is one of the most effective ways for B2B companies to reach their target audiences. (New to LinkedIn advertising? Read our blog about why LinkedIn should be part of your strategy.) [...]

Creating greater impact for your marketing messages with face-to-face interactions Another popular brick-and-mortar closes multiple locations almost every other week it seems. With countless articles covering increased use of mobile devices, the ever-growing [...]

Direct Correlation Between Ad Spend and Lead Volume Quell has launched a number of sponsored content programs for clients on LinkedIn over the past several years, and the benefits to every one of [...]

It’s that time of year when students are returning to campuses and classrooms, summer evenings have a bit of chill to them, and cider mills are gearing up to churn out dozens of [...]

Facebook CEO Mark Zuckerberg recently announced the platform’s latest algorithm changes will show more personal posts and less news items in users’ feeds – thus, placing priority on content from friends and family [...]

Storytelling is a large component for modern marketing campaigns, as content creation has become a critical element for the buyer’s journey. Not only are marketers developing relevant content to help audiences make more [...]

The Account Based Marketing (ABM) market is one of the hottest areas for marketing investments today, but there are many misconceptions about ABM – is it a technology, or a set of [...]

Many B2B marketers will recall with fondness the old McGraw-Hill advertisement which featured the original “grumpy” decision-maker, seated in his chair with his hands clasped, asking a series of questions to the unlucky representative [...]

…but nobody is really doing it. OK, that’s a bit of an exaggeration, but my point is that Return on Investment (ROI) is a term easily bandied about by far, far more [...]