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When developing a new brand from the ground up, most people get so wrapped up in the logo design that they forget what is behind their brand. While your logo plays a vital role in [...]

Everyone is Chatting About AI Chatbots ChatGPT and Dall-E are just two of the more than 450 generative AI chatbot programs out there, with scads of new AI chatbots coming online so [...]

The COVID-19 pandemic is waning, leaving a trail of economic uncertainty in its wake. Supply chains continue to face bottlenecks, and the resulting stall in getting supplies to manufacturers is having a domino effect [...]

Email marketing is a valuable part of the marketer's toolkit. An array of digital services simplifies this process, to a point. Taking a step back, it's good to remember that email [...]

The remote and hybrid workforces that became a matter of business survival during the pandemic are here to stay. With the majority of new employee interviews being held virtually, some of [...]

The time for QR codes has come…again. Relegated to the scrap heap of tech that was ahead of its time, these quirky black-and-white cubes were resurrected during the pandemic, when society needed a touchless way [...]

In-person industry events are making a welcome comeback, with 2023 viewed for the return to pre-pandemic levels of participation. The pandemic forced the event industry to pivot – fast – to create 100% virtual [...]

Planning and orchestrating a trade show or industry event is fraught with details at every level of participation. Whether your company is exhibiting, speaking, sponsoring or attending and networking, adding one [...]

Animation is an endearing and memorable way to establish a connection and resonate with viewers. The medium is as familiar as the playgrounds of our childhoods. From the enchanting works of Disney to the [...]

As we assist clients with content creation for webpages and longform content like blog articles, we have identified a list of key considerations for search engine optimization (SEO). Listed below are 6 of [...]

Why outsourcing your top marketing staff makes sense in many cases Everyone knows about the potential benefits of timeshares. Some know about fractional ownership of private aircraft, but few know about a [...]

As Michigan’s foremost branding company, we have been in a unique position to execute branding strategies for many different companies during the past 26 years. While every situation is different, we've [...]

The Quell Group specializes in helping companies unlock the true power of their brand with its Unknot. Align. Market.® method. Using this rigorous process, Quell helps businesses unknot their value, align [...]

To post, or not to post… That is not the question. You might recall a few years back when the Wall Street Journal was tipped off to a scandal involving [...]

The COVID-19 pandemic, burgeoning unemployment, a drop in manufacturing production and of course spending has certainly raised the discussion regarding marketing during a recession. Problems associated with the pandemic notwithstanding, no one wants [...]

Content that resonates, incites action and endures should be prioritized Back in the day, those ol’ stone tablets were not only difficult to write upon (Is that a typo?), but making copies and distributing them [...]

Since the pandemic back in March, there has been much discussion regarding and what is the best strategy for companies to convey their key messages, product launches, corporate news, if at all, during [...]

What happens when your messages need some extra pizzazz, or spice, or fun? Add emojis! ??? Although the silly, supplemental symbols are relatively new in the digital age, these characters have made a lasting impression. [...]

Mega shows AAPEX/SEMA still on schedule for November With the country attempting to open up and adapt to the ‘new normal’, some industry shows and conferences remain determined to proceed, albeit in a different [...]

Did you know LinkedIn drives more than 50% of all social media traffic to B2B websites? Or that 89% of brands use Facebook for social media marketing? Read Quell's Essential Guide to Social Media [...]

Buying decisions in the business-to-business (B2B) world are almost never made by one single individual. They typically involve multiple decision makers and influencers at various levels within a company, and the processes and rules around [...]

Social Media continues to grow as a convenient and effective way to stay digitally connected with products and brands and become acquainted with new brands. A brand’s online presence, particularly on [...]

Social media is a huge part of our Quellie lifestyles. We manage social channels and content for our clients every day. We use social media at home to connect with family and friends, for [...]

Social media images and videos, hand-picked by Quell staff. To celebrate Social Media Day, we looked back at some of our favorite Quell graphics and animation videos produced by our Creative Team and listed them [...]

More than any other event in our lifetimes, the COVID-19 Pandemic has both fundamentally altered the way that companies market to and communicate with their important stakeholders, and dramatically accelerated three [...]

As the world deals with the effects of the COVID-19 outbreak, the CDC is calling upon employers to help mitigate the spread of the virus. Employee work guidelines and education, rethinking [...]

LinkedIn Sponsored Content is one of the most effective ways for B2B companies to reach their target audiences. (New to LinkedIn advertising? Read our blog about why LinkedIn should be part of your strategy.) With [...]

To date, The Quell Group has conducted audits of more than 460 websites using our proprietary QSearch tool. This diagnostic software helps uncover more than 40 different technical issues that can impair website capabilities in [...]

The Quell Group has conducted audits of more than 460 websites using our proprietary QSearch tool. This diagnostic software helps uncover more than 40 different technical issues that can impair website capabilities in search, usability, [...]

Creating greater impact for your marketing messages with face-to-face interactions Another popular brick-and-mortar closes multiple locations almost every other week it seems. With countless articles covering increased use of mobile devices, the ever-growing digital landscape [...]

2019 is here and it’s no surprise that digital marketing trends will continue to show increased engagement (with no hint declining). Email marketing in 2018 was a top tool used by marketers, and for many [...]

Direct Correlation Between Ad Spend and Lead Volume Quell has launched a number of sponsored content programs for clients on LinkedIn over the past several years, and the benefits to every one of them have [...]

It’s that time of year when students are returning to campuses and classrooms, summer evenings have a bit of chill to them, and cider mills are gearing up to churn out dozens of donuts and [...]

The acquisition of new marketing technology enables new ways of engaging with prospects and customers, but only when coupled with existing organizational capabilities. We’ve identified five areas that – when answered honestly – truly assess [...]

Note: This information is provided as a service to clients of The Quell Group and is not intended to provide legal advice or specific guidance as to what policy changes are compliant with GDPR.  Please [...]

Facebook CEO Mark Zuckerberg recently announced the platform’s latest algorithm changes will show more personal posts and less news items in users’ feeds – thus, placing priority on content from friends and family rather than [...]

Storytelling is a large component for modern marketing campaigns, as content creation has become a critical element for the buyer’s journey. Not only are marketers developing relevant content to help audiences make more informed [...]

For a lot of U.S. companies, the period after Labor Day marks the beginning of the annual process of starting to determine priorities and allocate resources for the upcoming year. I think it’s fair to [...]

When is a website finished? This is more than an academic question, as organizations have to constantly wrestle with the conflicting realities of limited available resources to devote to creating (or recreating) their online [...]

The Account Based Marketing (ABM) market is one of the hottest areas for marketing investments today, but there are many misconceptions about ABM – is it a technology, or a set of technologies? [...]

Last month, I attended the C3 2017 Conference in New York City, which is becoming one of the best annual digital marketing conferences around. The conference has a specific focus on both SEO and [...]

Many B2B marketers will recall with fondness the old McGraw-Hill advertisement which featured the original “grumpy” decision-maker, seated in his chair with his hands clasped, asking a series of questions to the unlucky representative trying [...]

…but nobody is really doing it. OK, that’s a bit of an exaggeration, but my point is that Return on Investment (ROI) is a term easily bandied about by far, far more marketing [...]

Many companies have heard that implementing a marketing automation is the logical next step in their demand generation capabilities. Perhaps they want to move up from “batch and blast” email marketing or managing [...]

At The Quell Group, we are focused on assisting our clients to identify a market position that they alone can own. We argue that it is a far more valuable use of both time [...]

With all due respect to social media and its many flavors, it may be that the death of direct has been exaggerated. While it is true that using direct mail is more time-consuming and [...]