Thought leadership information from our agency. Everything from new trends like virtual conferences and presentations to content marketing and brand messaging that resonates and incites action.
To post, or not to post… That is not the question. You might recall a few years back when the Wall Street Journal was tipped off to a scandal involving bogus bibs faked for that year’s Boston Marathon. Apparently, a female runner posted a photo of her official race bib [...]
The COVID-19 pandemic, burgeoning unemployment, a drop in manufacturing production and of course spending has certainly raised the discussion regarding marketing during a recession. Problems associated with the pandemic notwithstanding, no one wants the added pressure of marketing in a recession. Typically, the survival playbook is activated, a wait-and-see attitude takes over and, [...]
Content that resonates, incites action and endures should be prioritized Back in the day, those ol’ stone tablets were not only difficult to write upon (Is that a typo?), but making copies and distributing them was pretty much out of the question. It’s funny how compelling content with no chance of rapid replication and distribution [...]
Since the pandemic back in March, there has been much discussion regarding and what is the best strategy for companies to convey their key messages, product launches, corporate news, if at all, during the COVID-19 crisis. Certainly a few things have changed. Getting Your News Out Early on most companies rightly deferred distributing [...]
What happens when your messages need some extra pizzazz, or spice, or fun? Add emojis! 🔥🤩🎉 Although the silly, supplemental symbols are relatively new in the digital age, these characters have made a lasting impression. From multiple variations of laughing to showing mega-frustration, emojis capture a user’s feelings in a fun way, whether subtle and [...]
Mega shows AAPEX/SEMA still on schedule for November With the country attempting to open up and adapt to the ‘new normal’, some industry shows and conferences remain determined to proceed, albeit in a different fashion. AAPEX and SEMA, scheduled for early November in Las Vegas, feature the largest gathering of automotive aftermarket companies [...]
Did you know LinkedIn drives more than 50% of all social media traffic to B2B websites? Or that 89% of brands use Facebook for social media marketing? Read Quell's Essential Guide to Social Media in 2020 below to learn more B2B social media marketing facts. Facebook Reached 2.5 million [...]
Buying decisions in the business-to-business (B2B) world are almost never made by one single individual. They typically involve multiple decision makers and influencers at various levels within a company, and the processes and rules around how decisions are made are often opaque even within the company itself. The challenge is that research for B2B products [...]
Social Media continues to grow as a convenient and effective way to stay digitally connected with products and brands and become acquainted with new brands.A brand’s online presence, particularly on social media, is a key contributor to its success. Especially among B2C brands and more-and-more today with B2B, social serves as a [...]
Social media is a huge part of our Quellie lifestyles. We manage social channels and content for our clients every day. We use social media at home to connect with family and friends, for entertainment and to receive news. In honor of Social Media Day on June 30, the Quell team all reflected on [...]
