Most brands still treat LinkedIn as a distribution channel—cross-posting generic updates and hoping for the best. That strategy is obsolete. LinkedIn’s latest engineering shift makes it clear: the platform isn’t just ranking your posts by engagement—it’s understanding them. Using LLMs and generative recommender models, LinkedIn now interprets expertise, context and [...]

The Quell Group has been named the 2025 Media Partner of the Year by the National Veteran Business Development Council (NVBDC). The recognition was announced at NVBDC’s annual National Veteran Matchmaking Conference, held October 29–30 in Spartanburg, South Carolina. Quellie Chelsea Fritz accepted the award on behalf of the firm. The honor highlights [...]

In our highly visual, fast-paced digital world, video content is no longer optional — it's essential. At Quell, we deliver compelling videos that drive brand engagement. From captivating social media clips and product demos to educational and recruiting videos, our comprehensive services are crafted to turn your message into a powerful visual experience that [...]

Employee newsletters often get a bad rap for missing the mark when it comes to providing the type of content that will engage readers. As a result, employees may overlook their company’s newsletter. But with these simple steps, you can breathe new life into your employee newsletter. [...]

Employee engagement is frequently covered in the news media as a conundrum with no ready solution. Today’s fragmented workforce – remote, hybrid, in-office or a blend of all three – defies traditional engagement practices, which were created to meet the needs of a workforce that no longer exists. The Quell Group [...]

When developing a new brand from the ground up, most people get so wrapped up in the logo design that they forget what is behind their brand. While your logo plays a vital role in how people perceive and remember your brand, it’s only a small component of a much larger brand strategy. Branding [...]