Thought leadership information from our agency. Everything from new trends like virtual conferences and presentations to content marketing and brand messaging that resonates and incites action.

In B2B, AI has quietly become an early gatekeeper

Decision-makers use AI early to understand what a company does, what it’s known for, how it compares to alternatives, and if it feels credible enough to consider further. The summary AI delivers often becomes the starting narrative — shared internally, referenced in discussions, or used to narrow a shortlist. If that narrative is unclear or outdated, [...]

By |2026-02-23T23:05:32+00:00February 23rd, 2026|Blog, Digital Marketing, Uncategorized|0 Comments

The Quell Group Named NVBDC’s 2025 Media Partner of the Year

The Quell Group has been named the 2025 Media Partner of the Year by the National Veteran Business Development Council (NVBDC). The recognition was announced at NVBDC’s annual National Veteran Matchmaking Conference, held October 29–30 in Spartanburg, South Carolina. Quellie Chelsea Fritz accepted the award on behalf of the firm. The honor highlights The Quell [...]

By |2025-11-25T18:19:26+00:00November 25th, 2025|Blog|0 Comments

E-E-A-T & Generative Search: How to Build Authority When AI Calls the Shots

In today’s AI-powered search landscape, traditional SEO alone won’t carry your brand to the top. If your website content hasn’t evolved alongside Google’s, and now AI’s, rapidly advancing models, you’re probably leaving visibility (and revenue) on the table. One framework continues to guide Google’s search quality: E-E-A-T — Experience, Expertise, Authoritativeness, and Trustworthiness. [...]

By |2025-10-16T17:02:41+00:00September 10th, 2025|Blog, Digital Marketing|0 Comments

Video: For Market Impact and ROI at Any Budget

In our highly visual, fast-paced digital world, video content is no longer optional — it's essential. At Quell, we deliver compelling videos that drive brand engagement. From captivating social media clips and product demos to educational and recruiting videos, our comprehensive services are crafted to turn your message into a powerful visual experience that resonates [...]

By |2024-10-04T16:36:31+00:00October 4th, 2024|Blog|0 Comments

Was Google’s Algorithm Leaked? See How You Can Take Advantage

Google’s algorithm is the driving force behind Search. It’s the machine that sorts out all web rankings, deciding whether and how highly your website ranks. For a long time, these ranking factors have been a complete mystery. Search Engine Optimization, or SEO, has relied on a guess-and-check approach as marketers have tried to optimize their [...]

By |2024-06-19T17:31:47+00:00June 11th, 2024|Blog, Digital Marketing|0 Comments

Boost Employee Engagement with Culture and Communication

Employee engagement is frequently covered in the news media as a conundrum with no ready solution. Today’s fragmented workforce – remote, hybrid, in-office or a blend of all three – defies traditional engagement practices, which were created to meet the needs of a workforce that no longer exists. The Quell Group offers [...]

By |2023-04-04T15:24:54+00:00April 4th, 2023|Blog|0 Comments

Beyond the Logo – Creating True Value Behind Your Brand

When developing a new brand from the ground up, most people get so wrapped up in the logo design that they forget what is behind their brand. While your logo plays a vital role in how people perceive and remember your brand, it’s only a small component of a much larger brand strategy. Branding goes [...]

By |2023-03-23T20:23:23+00:00March 22nd, 2023|Blog|0 Comments