Thought leadership information from our agency. Everything from new trends like virtual conferences and presentations to content marketing and brand messaging that resonates and incites action.

Time to Rebrand? Find Out With Quell’s ’11 Signs’

As Michigan’s foremost branding company, we have been in a unique position to execute branding strategies for many different companies during the past 26 years. While every situation is different, we've uncovered 11 unmistakable signs that it’s time to rebrand. Several previews are below. 1. Your Logo is Dated [...]

By |2020-11-12T18:59:03+00:00November 12th, 2020|Blog|0 Comments

Unlocking the True Power of Your Brand

The Quell Group specializes in helping companies unlock the true power of their brand with its Unknot. Align. Market.® method. Using this rigorous process, Quell helps businesses unknot their value, align with constituents and more effectively market to those they depend on for success. While deceptively simple, Quell’s method is decidedly [...]

By |2020-11-09T16:59:44+00:00November 9th, 2020|Blog|0 Comments

Marketing during, dare we call it a recession: An Opportunity, Not an Expense

The COVID-19 pandemic, burgeoning unemployment, a drop in manufacturing production and of course spending has certainly raised the discussion regarding marketing during a recession. Problems associated with the pandemic notwithstanding, no one wants the added pressure of marketing in a recession. Typically, the survival playbook is activated, a wait-and-see attitude takes over and, [...]

By |2020-10-07T14:06:10+00:00October 7th, 2020|Blog|0 Comments

Connecting to Customers in the ‘New Normal’

Since the pandemic back in March, there has been much discussion regarding and what is the best strategy for companies to convey their key messages, product launches, corporate news, if at all, during the COVID-19 crisis. Certainly a few things have changed. Getting Your News Out Early on most companies rightly deferred distributing [...]

By |2020-09-28T15:44:01+00:00August 27th, 2020|Blog|0 Comments

Quell-Inspired Emojis Help Us Celebrate #EmojiDay

What happens when your messages need some extra pizzazz, or spice, or fun? Add emojis! ??? Although the silly, supplemental symbols are relatively new in the digital age, these characters have made a lasting impression. From multiple variations of laughing to showing mega-frustration, emojis capture a user’s feelings in a fun way, whether subtle and [...]

By |2020-09-28T15:44:19+00:00July 16th, 2020|Blog|0 Comments

The Show Must (and Will!) Go On

Mega shows AAPEX/SEMA still on schedule for November With the country attempting to open up and adapt to the ‘new normal’, some industry shows and conferences remain determined to proceed, albeit in a different fashion. AAPEX and SEMA, scheduled for early November in Las Vegas, feature the largest gathering of automotive aftermarket companies [...]

By |2020-09-28T15:44:37+00:00July 14th, 2020|Blog|0 Comments