When developing a new brand from the ground up, most people get so wrapped up in the logo design that they forget what is behind their brand. While your logo plays a vital role in how people perceive and remember your brand, it’s only a small component of a much larger brand strategy. Branding goes [...]

Everyone is Chatting About AI Chatbots ChatGPT and Dall-E are just two of the more than 450 generative AI chatbot programs out there, with scads of new AI chatbots coming online so fast that we mere mortals will forever be playing catch-up. What are chatbots used for? [...]

The COVID-19 pandemic is waning, leaving a trail of economic uncertainty in its wake. Supply chains continue to face bottlenecks, and the resulting stall in getting supplies to manufacturers is having a domino effect on production across many markets. Combine that with increases in fuel prices for shipping goods that are passed on to [...]

Email marketing is a valuable part of the marketer's toolkit. An array of digital services simplifies this process, to a point. Taking a step back, it's good to remember that email marketing is a component of an overall marketing campaign and requires its own strategy, as well as established checkpoints to [...]

The remote and hybrid workforces that became a matter of business survival during the pandemic are here to stay. With the majority of new employee interviews being held virtually, some of those employees will never set foot in the physical workplace. For HR professionals, this change in workforce hiring logistics necessitates [...]

The time for QR codes has come…again. Relegated to the scrap heap of tech that was ahead of its time, these quirky black-and-white cubes were resurrected during the pandemic, when society needed a touchless way to communicate. They first started appearing in cute little frames on restaurant dining tables. A quick scan with your smartphone [...]

In-person industry events are making a welcome comeback, with 2023 viewed for the return to pre-pandemic levels of participation. The pandemic forced the event industry to pivot – fast – to create 100% virtual events. While not nearly the same as in-person events with the spontaneity of conversations or the opportunity to experience products [...]

Planning and orchestrating a trade show or industry event is fraught with details at every level of participation. Whether your company is exhibiting, speaking, sponsoring or attending and networking, adding one more very important item to your lengthy to-do list can positively impact ROI: Plan your media relations strategy. Most major [...]

Animation is an endearing and memorable way to establish a connection and resonate with viewers. The medium is as familiar as the playgrounds of our childhoods. From the enchanting works of Disney to the raunchy adult humor of The Simpsons and Family Guy – animation has the ability to capture our complete attention and [...]

As we assist clients with content creation for webpages and longform content like blog articles, we have identified a list of key considerations for search engine optimization (SEO). Listed below are 6 of our top tips for SEO. Keywords are King! Pages should be produced with key messages and users in [...]