Planning and orchestrating a trade show or industry event is fraught with details at every level of participation. Whether your company is exhibiting, speaking, sponsoring or attending and networking, adding one more very important item to your lengthy to-do list can positively impact ROI: Plan your media relations strategy. Most major [...]

Animation is an endearing and memorable way to establish a connection and resonate with viewers. The medium is as familiar as the playgrounds of our childhoods. From the enchanting works of Disney to the raunchy adult humor of The Simpsons and Family Guy – animation has the ability to capture our complete attention and [...]

As we assist clients with content creation for webpages and longform content like blog articles, we have identified a list of key considerations for search engine optimization (SEO). Listed below are 6 of our top tips for SEO. Keywords are King! Pages should be produced with key messages and users in [...]

Why outsourcing your top marketing staff makes sense in many cases Everyone knows about the potential benefits of timeshares. Some know about fractional ownership of private aircraft, but few know about a recent trend in marketing: an outsourced CMO. On consideration, however, the benefits of an outsourced CMO are readily apparent: Access [...]

As Michigan’s foremost branding company, we have been in a unique position to execute branding strategies for many different companies during the past 26 years. While every situation is different, we've uncovered 11 unmistakable signs that it’s time to rebrand. Several previews are below. 1. Your Logo is Dated [...]

The Quell Group specializes in helping companies unlock the true power of their brand with its Unknot. Align. Market.® method. Using this rigorous process, Quell helps businesses unknot their value, align with constituents and more effectively market to those they depend on for success. While deceptively simple, Quell’s method is decidedly [...]

To post, or not to post… That is not the question. You might recall a few years back when the Wall Street Journal was tipped off to a scandal involving bogus bibs faked for that year’s Boston Marathon. Apparently, a female runner posted a photo of her official race bib [...]

The COVID-19 pandemic, burgeoning unemployment, a drop in manufacturing production and of course spending has certainly raised the discussion regarding marketing during a recession. Problems associated with the pandemic notwithstanding, no one wants the added pressure of marketing in a recession. Typically, the survival playbook is activated, a wait-and-see attitude takes over and, [...]

Content that resonates, incites action and endures should be prioritized Back in the day, those ol’ stone tablets were not only difficult to write upon (Is that a typo?), but making copies and distributing them was pretty much out of the question. It’s funny how compelling content with no chance of rapid replication and distribution [...]

Since the pandemic back in March, there has been much discussion regarding and what is the best strategy for companies to convey their key messages, product launches, corporate news, if at all, during the COVID-19 crisis. Certainly a few things have changed. Getting Your News Out Early on most companies rightly deferred distributing [...]