Email marketing is a valuable part of the marketer's toolkit. An array of digital services simplifies this process, to a point. Taking a step back, it's good to remember that email marketing is a component of an overall marketing campaign and requires its own strategy, as well as established checkpoints [...]

The remote and hybrid workforces that became a matter of business survival during the pandemic are here to stay. With the majority of new employee interviews being held virtually, some of those employees will never set foot in the physical workplace. For HR professionals, this change in workforce hiring logistics [...]

Animation is an endearing and memorable way to establish a connection and resonate with viewers. The medium is as familiar as the playgrounds of our childhoods. From the enchanting works of Disney to the raunchy adult humor of The Simpsons and Family Guy – animation has the ability to capture our complete attention [...]

As we assist clients with content creation for webpages and longform content like blog articles, we have identified a list of key considerations for search engine optimization (SEO). Listed below are 6 of our top tips for SEO. Keywords are King! Pages should be produced with key messages and users [...]

Why outsourcing your top marketing staff makes sense in many cases Everyone knows about the potential benefits of timeshares. Some know about fractional ownership of private aircraft, but few know about a recent trend in marketing: an outsourced CMO. On consideration, however, the benefits of an outsourced CMO are readily apparent: [...]

As Michigan’s foremost branding company, we have been in a unique position to execute branding strategies for many different companies during the past 26 years. While every situation is different, we've uncovered 11 unmistakable signs that it’s time to rebrand. Several previews are below. 1. Your Logo is Dated [...]

The Quell Group specializes in helping companies unlock the true power of their brand with its Unknot. Align. Market.® method. Using this rigorous process, Quell helps businesses unknot their value, align with constituents and more effectively market to those they depend on for success. While deceptively simple, Quell’s method is [...]

To post, or not to post… That is not the question. You might recall a few years back when the Wall Street Journal was tipped off to a scandal involving bogus bibs faked for that year’s Boston Marathon. Apparently, a female runner posted a photo of her official race [...]

What happens when your messages need some extra pizzazz, or spice, or fun? Add emojis! ??? Although the silly, supplemental symbols are relatively new in the digital age, these characters have made a lasting impression. From multiple variations of laughing to showing mega-frustration, emojis capture a user’s feelings in a fun way, whether [...]

Buying decisions in the business-to-business (B2B) world are almost never made by one single individual. They typically involve multiple decision makers and influencers at various levels within a company, and the processes and rules around how decisions are made are often opaque even within the company itself. The challenge is that research for B2B [...]