Generate Sales Leads from Organic and Paid Social Media
Great content is only truly great if it satisfies your business goals, which are most likely sales driven. In order to add to lead generation via social content, posts not only generate engagement with the channel, they have to drive followers to perform trackable actions, like form fills, web visits, phone calls and other communications.
Web traffic and sales leads can be generated via organic (non-paid) social posts with tracking code, landing pages and automated forms, and sponsored social posts like LinkedIn Sponsored Content and Facebook Ads, either directed at landing pages and forms or with built-in lead capture forms on the social platforms themselves. At The Quell Group, we’ve managed hundreds of sponsored and non-sponsored campaigns and have generated over a million impressions! (Views of published content)