QUELL’S MARKETING AUTOMATION PLATFORM (QMAP)
Quell’s Marketing Automation Platform (QMAP™) helps execute and manage digital campaigns for our clients, and engage and influence prospects at every stage of the customer journey.
- Provides the right message, at the right time, to the right audience, at scale
- Drives more qualified leads with search, social, and other digital marketing campaigns
- Increases customer conversions with improved lead management and tracking
- Optimizes campaign spending and improves overall marketing ROI
- Provides separate and secure client instance with an unlimited number of client users
PUT YOUR WEBSITE AT THE CENTER OF YOUR DIGITAL STRATEGY
Integrating with virtually any website content management system, QMAP provides the capability to quickly publish new website pages without IT support.
- Captures prospects and leads from website visits
- Builds website landing pages with native QMAP or existing website forms
- Drives engagement with integrated blog tool
VIEW ENGAGEMENT ACROSS ALL CHANNELS AND CAMPAIGNS
QMAP tracks all prospect interactions with your website or your digital campaigns, and can associate anonymous visits prior to filling out a form with all subsequent digital engagements.
- Uploads custom lists to target existing or lapsed customers
- Provides a visual timeline of each unique customer journey
- Scores leads in real time based on attributes and online engagement
OPTIMIZE DIGITAL CAMPAIGNS TO IMPROVE RESPONSE RATES
Storing all prospective customer and marketing data in one place, QMAP is a centralized platform for managing and monitoring digital campaigns.
- Integrates Google Ads PPC campaign management, including keywords and ad creative
- Builds personalized emails and dynamic landing pages quickly
- Tracks all digital advertising, social, and search campaigns
ALIGN MARKETING ACTIVITIES WITH SALES REVENUE TO INCREASE ROI
QMAP “closes the loop” between lead-generating marketing activities, the prospect pipeline, and resulting sales revenue.
- Scores leads to help focus representatives on sales-ready prospects
- Increases pipeline visibility and reduces sales cycle
- Integrates with Salesforce natively and with other CRMs via API interface
Features built-in CRM with shared prospect database to avoid data syncing issues
