Brand Identity Services – Messaging and Positioning
Brand identity services work and positioning your company and its offerings begins with thorough research. Our Unknot. Align. Market.® process is designed to do a deep dive into your brand to pinpoint your brand’s goals and distinctively define your brand identity and position to strengthen and amplify it.
Through Quell’s MarketSight™ Assessment, we conduct an in-depth immersion interview with your firm’s leaders and critical thinkers. We Unknot your organizational culture and communications to uncover the values that guide how your team delivers on your brand promise to consumers. This includes conducting interviews with the internal team, as well as your organization’s customers. This enables us to get to the core of your brand and understand where your strengths and vulnerabilities lie.
We also provide a set of branding exercises that will help us to begin formulating the set of colors, styles and other design attributes that best reflect your brand’s personality.