Brand Identity Services

Strategic Brand Identity Services for Companies in Many Industries

Creating strong brand identities that uniquely stand out in a competitive marketplace

An impactful brand identity strategy ensures that your organization will stand out with target audiences and in the target markets for your products or services. The Quell Group’s brand identity services begin with our proven Unknot. Align. Market.® branding process to define the key features, benefits and attributes that distinguish your brand from the competition, and communicate those to the market.

We are a Detroit branding company that uses the Unknot. Align. Market® process to help define your market position.

Quell’s brand identity services include:

  • Internal research through Quell’s MarketSight™ leadership questionnaire
  • External customer research
  • Positioning and messaging development for your company, services or products
  • Logo design and visual identity
  • Development of corporate identity guidelines
  • Marketing and PR services to promote your position

Brand Identity Services – Messaging and Positioning

Brand identity services work and positioning your company and its offerings begins with thorough research. Our Unknot. Align. Market.® process is designed to do a deep dive into your brand to pinpoint your brand’s goals and distinctively define your brand identity and position to strengthen and amplify it.

Through Quell’s MarketSight™ Assessment, we conduct an in-depth immersion interview with your firm’s leaders and critical thinkers. We Unknot your organizational culture and communications to uncover the values that guide how your team delivers on your brand promise to consumers. This includes conducting interviews with the internal team, as well as your organization’s customers. This enables us to get to the core of your brand and understand where your strengths and vulnerabilities lie.

We also provide a set of branding exercises that will help us to begin formulating the set of colors, styles and other design attributes that best reflect your brand’s personality.

Brand Identity Services – Visual Identity

Next, we Align your messaging and positioning with your brand’s visual identity, ergo how your brand looks and feels to your target audiences. The Quell Group provides a range of visual brand identity services to create a look that is unique to you and helps you stand out from competition:

  • Logo design and development – Creating a unique and memorable logo that reflects your brand’s personality and values.
  • Visual identity development through mood boards and brand boards – This includes establishing how your brand will look with the use of color, fonts, graphic cues, photography style, art style and more.
  • Brand guidelines development – This involves creating a set of guidelines that outline how a brand should be presented consistently across all channels including social media, print and digital channels.

The Quell Group – Brand Identity Experts

The Quell Group is prepared to take your organization’s brand to market with a brand that inspires trust and rises above the fray. Our team has nearly 30 years of experience developing brand identity for organizations in many market segments, including global companies in automotive, manufacturing, health care, technology and more.

Contact The Quell Group today to schedule a complimentary consultation to refresh your brand identity and uniquely stand out against competition.

Start your brand journey with Quell today.