Supporting Business Growth Through New Plastics Markets
PTI is an inventor, developer and manufacturer of molded components for the automotive, medical, and defense industries. The plastics molding and prototyping business is extremely crowded, and PTI had a singular goal in retaining The Quell Group: Grow its business by entering new markets.
Quell redefined the PTI brand and created a new brand look, tagline advertising campaign, trade exhibit, sales literature, and website. All were supported by a media relations campaign to help position the company.