Creating a Fresh New Look for a Consulting and Civil Engineering Firm

Giffels Webster, a consulting firm specializing in infrastructure and land development solutions, sought to differentiate its civil engineering offering from competitors in order to gain new business. Applying its proprietary Unknot. Align. Market.® process, The Quell Group repackaged and repositioned Giffels Webster and introduced a fresh brand that resonates with public, private and institutional clients.