TROY, Mich., June 5, 2020 — The Quell Group, a leading integrated brand communications firm based in metro Detroit, today announced it has been retained by Geometric Solutions, HORIBA Automotive Test Systems and Peninsula Plastics to deliver branding, digital, public relations and integrated marketing communications services.
The Quell Group will support Geometric Solutions, a Siemens Digital Industries Software partner, with a variety of digital lead-generation programs targeted to engineers, designers, and factory automation personnel.
Quell will also create and implement multiple digital campaigns to promote Geometric’s expertise in manufacturing efficiency improvement during downtime, along with assisting in the development of a series of live webinars for the company’s targeted audiences who are primarily working from home.
Geometric Solutions is a US-owned and operated company with offices in Detroit, Chicago and Indianapolis.
HORIBA Automotive Test Systems
HORIBA Automotive Test Systems, a leading supplier in the fields of engine test systems, driveline test systems, brake test systems, wind tunnel balances and emissions test systems, is working with Quell’s automotive and mobility team to assist with a wide range of marketing communications to elevate brand awareness for the company’s comprehensive suite of EV and heavy-duty development and testing capabilities.
The Quell Group will provide extensive public relations, crisis communications, and digital services to help underscore HORIBA’s prominence in the EV and heavy-duty markets.
“We chose The Quell Group to create and manage our public relations strategy specifically for their experience within the automotive and heavy-duty industry,” Jamie Bibb, automotive marketing manager, HORIBA Instruments Inc.”
Peninsula Plastics, a provider of industrial packing solutions to the automotive, textile and other industrial markets, has enlisted The Quell Group to help elevate the awareness of its brand and celebrate the company’s 40th anniversary in 2020. Quell will work with the Peninsula team, in their newly opened manufacturing facility in Pontiac, Mich., to implement branding and marketing activities as part of Peninsula’s brand transformation, including a new logo, enhanced digital presence, strategic advertising and a modern product line catalog.
About The Quell Group
With more than 25 years as an innovative branding firm that drives client growth, The Quell Group defines and activates powerful brands through its comprehensive offering of strategic planning, public relations, marketing, digital, graphics and content development programs. Unknot. Align. Market.® is the firm’s registered branding process that combines strategic, data-driven planning with a full suite of market-building tools. From emerging to global markets, Quell integrates and delivers award-winning branding and marketing services that boost client opportunities for success.