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The Quell Group : Integrated Brand Communications


Urban Science

Urban Science is a global retail consulting firm that takes a scientific approach to helping companies identify store locations as well as provide customer relationship marketing tools such as lead scoring. With complex software products, Urban Science was challenged with clearly communicating their value and expertise to a core audience of automotive manufacturers.

Quell developed a strategic communications plan outlining a unified look and integrated tactics to increase exposure, including an aggressive media relations effort, print ad campaign, facility display units and customer event collateral. Quell also streamlined and rewrote the company’s jargon-heavy website to quickly communicate the benefits Urban Science delivers to its customers. A simplified message, improved navigability and encouraged contact with sales agents helped
the company achieve increased new-business leads.

In addition, Quell created sales support materials, such as a customizable portable marketing toolkit designed for presentations or new business leave-behinds. The kit works in conjunction with the company’s Intranet marketing portal, allowing employees to drag and drop relevant content onto re-recordable CDs.

Quell continues to provide Urban Science with integrated marketing communications on a daily basis.

Services to Urban Science
Strategic Communications Planning
Strategic Messaging
Website Development
Media Relations and Publicity
Print Advertising Campaign
Graphic Design
Sales Support
Public Relations
Event Marketing

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