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The Quell Group : Integrated Brand Communications



With the announcement of aggressive new federal fuel mileage targets, engineering firm Ricardo turned to The Quell Group to leverage its superior fuel economy technology and capabilities into a preeminent market position.

Quell unified Ricardo’s fuel economy expertise under the TVFE (Total Vehicle Fuel Economy™) banner and unleashed an integrated marketing communications program targeting key automotive decision-makers and industry influencers.

The Quell Group’s multi-pronged approach encompassed print and online advertising, media outreach, speaking engagements and a dedicated TVFE micro site linked to the main Ricardo website. Awareness of Ricardo’s fuel-economy expertise rose dramatically throughout the industry, prompting a leading business publication to observe that “Ricardo seems to be at the epicenter of the whole fuel economy movement.”

Quell continues to provide Ricardo with integrated brand communications services while expanding its reach into the military, heavy-duty and clean energy sectors.

Services to Ricardo
Strategic Branding and Positioning
Strategic Messaging
Logo and Identity Development
Micro Site Web Development
Print and Online Advertising
Media and Public Relations
Speaking Engagements
Event Marketing
Graphic Design

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