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The Quell Group : Integrated Brand Communications



Lutheran Social Services of Michigan (LSSM), was one of Michigan’s largest faith-based nonprofits. Awareness of LSSM was negligible due to its many in-market brands and the organization retained The Quell Group to rebrand them to more effectively appeal to targeted audiences.

The Quell Group developed several research-based rounds of names before selecting the final name Samaritas.

A new logo and identity system was designed to help herald the new name and to unify the organization moving forward.

Quell’s branding process and market reintroduction for Samaritas resulted in a distinctive, fresh look with strong messaging that unified the company’s locations and array of services, aiding in recruiting, fundraising and more recognizable brand.

Services to Samaritas
Brand Research
Branding and Positioning
Strategic Messaging
Name Ideation
Logo and Identity Development
Brand Design Templates

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