Health Care Marketing
Every service, professional, and technology in today’s health care landscape is subject to the buyer’s choice. When a clinician chooses the best medical device, or a consumer selects their primary care practice, what factors influence their choice? Medical communications drive awareness, encourages consideration and ultimately creates a preference for your brand.
The constantly changing health care industry creates new options and more choices every day, which requires an experienced, agile and creative team to deliver the medical communications campaigns that can drive engagement for your practice, organization, equipment, or clinician services.
With experience and comprehensive capabilities, The Quell Group medical communications team improves your opportunities for engagement through data-driven solutions that optimize your market spend:
- Internal research through Quell’s MarketSight™ leadership questionnaire
- Practice development and patient acquisition
- Ambulatory services marketing
- Patient education
- Consumer engagement
- Consumer engagement
- Product or service branding, naming and identity
- Product introduction and education
- Product packaging
- Wellness and health content
- Service launch and promotion
- Employee communications, culture branding
The Quell Group has worked with many leading health care brands and developed successful and sustainable brands and emerging technologies. Quell specializes in building strong brands through our strategic health care branding, health care PR, health care communications and medical communications services, including:
- Brand strategy
- Research and data
- Market positioning
- Content development
- Customer data platforms
- Market automation
- Digital marketing and SEO
- Public relations and media relations
- Health care advertising
- Graphic design
- Website and landing pages
- Social media
- Data analytics
The health care industry offers new options every day, be among the chosen. Put Quell’s medical communications strategists, digital experts, creative designers, content developers and media relations specialists on your team to drive the health care market visibility you need to attract patients, promote services, build your business and provide care for the people who entrust their health to you.