Determining your brand position
Brand positioning always begins with thorough research. Our Unknot. Align. Market.® process is designed to do a deep dive into your brand to pinpoint your brand’s goals and rework your brand positioning to strengthen and amplify it.
Through Quell’s MarketSight™ Assessment, we conduct an in-depth immersion interview with your firm’s leaders and critical thinkers. This enables us to get to the core of your brand and understand where your strengths and vulnerabilities lie.
We Unknot your organizational culture and communications to uncover the values that guide how your team delivers on your brand promise to consumers. This includes conducting interviews with the internal team, as well as your organization’s customers.
Then, we Align your mission with your messaging and brand positioning. Our expert branding team will take this time to give your messaging and marketing materials a facelift to appropriately represent the new brand image we have identified and created.
Finally, we take your company to Market with materials and services designed to amplify your brand and its position to its fullest potential. We monitor and report on the success of your brand relaunch and make sure it all unfolds according to our strategy.