TI Automotive

Project Description

During the auto industry’s highly volatile 2009, an opportunity emerged to define a market position for a recently reconstructed company with rich automotive history – TI Automotive. Working with executive leadership, The Quell Group developed and launched a new brand and identity during the North American International Auto Show that highlighted TI’s unique market position, value and focused business model.

Project Details


Corporate Identity DevelopmentGraphic DesignInternal CommunicationsMedia and Public RelationsPrint AdvertisingStrategic Branding and PositioningStrategic Messaging