Elevating and Defining a Spinoff Company as a Highly Capable New Brand

After their spinoff from Navistar, Inc., PurePower Technologies (PPT), a supplier of air and fuel management components to OEMs and the aftermarket, wanted to quickly establish itself as a leading independent, precision component manufacturer. The Quell Group packaged the PPT brand with strategic messages and a uniform, technical look to represent the precision aspects of the business. A full market communications strategy helped rollout the news of the independence and value of PPT.