Positioning a Forecasting Company Against the Market Leader and Conquering Leads
Competing against a much-larger competitor in the global automotive forecast market, LMC Automotive needed distinctive positioning and sophisticated marketing execution to stand out in the marketplace. The Quell Group conducted an in-depth MarketSight™ analysis, voice of customer research, media audit, and competitive analysis to determine LMC’s unique value and positioned the company for maximum competitive advantage. Quell then developed a series of LinkedIn Sponsored Content campaigns around LMC’s autonomous vehicle and hybrid & electric vehicle forecasts. Targeting OE and supplier, and non-traditional supplier C-Suite execs, the campaign generated nearly 110,000 impressions, 1,200 clicks and 400 leads in less than three months.