Marketing a Financial Partner for Life
DFCU Financial, Michigan’s largest credit union, engaged Quell to develop and deploy a digital marketing campaign to heighten awareness of the organization’s holistic financial-partner-for-life approach to banking among millennials who live and work in its branch communities. The “Ready. Set. Live!” campaign communicated brand messaging and visuals, including eight internet radio ads targeted to 25-32-year-olds within five miles of DFCU branches and four animated/live action video spots developed by Quell.