DFCU
Professional Services
2018-04-16T19:08:54+00:00

Project Description

DFCU Financial, Michigan’s largest credit union, engaged Quell to develop and deploy a digital marketing campaign to heighten awareness of the organization’s holistic financial-partner-for-life approach to banking among millennials who live and work in its branch communities. The “Ready. Set. Live!” campaign communicated brand messaging and visuals, including eight internet radio ads targeted to 25-32-year-olds within five miles of DFCU branches and four animated/live action video spots developed by Quell.

Project Details

Deliverables:

Broadcast AdvertisingGraphic DesignOnline AdvertisingPaid SearchSocial Media AdvertisingSocial Media Management

Car

Cash Back

Home

Milestones

Car - Female Audio

Car - Male Audio

Home - Female Audio

Home - Male Audio

Journey - Female Audio

Journey - Male Audio

Radio - Female Audio

Radio - Male Audio