Akebono
Automotive
2018-02-21T03:51:12+00:00

Project Description

To successfully compete and grow in the highly competitive brake pad market, Akebono needed effective market positioning and a communications strategy that clearly defined the value of their premium product. Quell outlined and developed a position that showcased them as the best in the industry.

Project Details

Deliverables:

Corporate Identity DevelopmentDirect Mail MarketingEditorial ServicesEmail MarketingGraphic DesignMedia and Public RelationsOnline AdvertisingPackagingPaid SearchPrint AdvertisingSales Collateral DevelopmentSales SupportStrategic Branding and PositioningStrategic MessagingVideo