The acquisition of new marketing technology enables new ways of engaging with prospects and customers, but only when coupled with existing organizational capabilities. We’ve identified five areas that – when answered honestly – truly assess [...]

Note: This information is provided as a service to clients of The Quell Group and is not intended to provide legal advice or specific guidance as to what policy changes are compliant with GDPR.  Please [...]

Facebook CEO Mark Zuckerberg recently announced the platform’s latest algorithm changes will show more personal posts and less news items in users’ feeds – thus, placing priority on content from friends and family rather than [...]

Storytelling is a large component for modern marketing campaigns, as content creation has become a critical element for the buyer’s journey. Not only are marketers developing relevant content to help audiences make more informed [...]

For a lot of U.S. companies, the period after Labor Day marks the beginning of the annual process of starting to determine priorities and allocate resources for the upcoming year. I think it’s fair to [...]

When is a website finished? This is more than an academic question, as organizations have to constantly wrestle with the conflicting realities of limited available resources to devote to creating (or recreating) their online properties [...]

The Account Based Marketing (ABM) market is one of the hottest areas for marketing investments today, but there are many misconceptions about ABM – is it a technology, or a set of technologies? Or [...]

Last month, I attended the C3 2017 Conference in New York City, which is becoming one of the best annual digital marketing conferences around. The conference has a specific focus on both SEO and [...]

Many B2B marketers will recall with fondness the old McGraw-Hill advertisement which featured the original “grumpy” decision-maker, seated in his chair with his hands clasped, asking a series of questions to the unlucky representative trying [...]

…but nobody is really doing it. OK, that’s a bit of an exaggeration, but my point is that Return on Investment (ROI) is a term easily bandied about by far, far more marketing practitioners [...]

Many companies have heard that implementing a marketing automation is the logical next step in their demand generation capabilities. Perhaps they want to move up from “batch and blast” email marketing or managing digital [...]

At The Quell Group, we are focused on assisting our clients to identify a market position that they alone can own. We argue that it is a far more valuable use of both time [...]

With all due respect to social media and its many flavors, it may be that the death of direct has been exaggerated. While it is true that using direct mail is more time-consuming and [...]