Buying decisions in the business-to-business (B2B) world are almost never made by one single individual. They typically involve multiple decision makers and influencers at various levels within a company, and the processes and rules around [...]

Social Media continues to grow as a convenient and effective way to stay digitally connected with products and brands and become acquainted with new brands. A brand’s online presence, particularly on [...]

Social media is a huge part of our Quellie lifestyles. We manage social channels and content for our clients every day. We use social media at home to connect with family and friends, for [...]

Social media images and videos, hand-picked by Quell staff. To celebrate Social Media Day, we looked back at some of our favorite Quell graphics and animation videos produced by our Creative Team and listed them [...]

TROY, Mich., June 5, 2020 — The Quell Group, a leading integrated brand communications firm based in metro Detroit, today announced it has been retained by Geometric Solutions,  HORIBA Automotive Test Systems and Peninsula Plastics [...]

More than any other event in our lifetimes, the COVID-19 Pandemic has both fundamentally altered the way that companies market to and communicate with their important stakeholders, and dramatically accelerated three [...]

As the world deals with the effects of the COVID-19 outbreak, the CDC is calling upon employers to help mitigate the spread of the virus. Employee work guidelines and education, rethinking [...]

LinkedIn Sponsored Content is one of the most effective ways for B2B companies to reach their target audiences. (New to LinkedIn advertising? Read our blog about why LinkedIn should be part of your strategy.) With [...]

To date, The Quell Group has conducted audits of more than 460 websites using our proprietary QSearch tool. This diagnostic software helps uncover more than 40 different technical issues that can impair website capabilities in [...]

The Quell Group has conducted audits of more than 460 websites using our proprietary QSearch tool. This diagnostic software helps uncover more than 40 different technical issues that can impair website capabilities in search, usability, [...]

Creating greater impact for your marketing messages with face-to-face interactions Another popular brick-and-mortar closes multiple locations almost every other week it seems. With countless articles covering increased use of mobile devices, the ever-growing digital landscape [...]

2019 is here and it’s no surprise that digital marketing trends will continue to show increased engagement (with no hint declining). Email marketing in 2018 was a top tool used by marketers, and for many [...]

Direct Correlation Between Ad Spend and Lead Volume Quell has launched a number of sponsored content programs for clients on LinkedIn over the past several years, and the benefits to every one of them have [...]

It’s that time of year when students are returning to campuses and classrooms, summer evenings have a bit of chill to them, and cider mills are gearing up to churn out dozens of donuts and [...]

The acquisition of new marketing technology enables new ways of engaging with prospects and customers, but only when coupled with existing organizational capabilities. We’ve identified five areas that – when answered honestly – truly assess [...]

Note: This information is provided as a service to clients of The Quell Group and is not intended to provide legal advice or specific guidance as to what policy changes are compliant with GDPR.  Please [...]

Facebook CEO Mark Zuckerberg recently announced the platform’s latest algorithm changes will show more personal posts and less news items in users’ feeds – thus, placing priority on content from friends and family rather than [...]

Storytelling is a large component for modern marketing campaigns, as content creation has become a critical element for the buyer’s journey. Not only are marketers developing relevant content to help audiences make more informed [...]

For a lot of U.S. companies, the period after Labor Day marks the beginning of the annual process of starting to determine priorities and allocate resources for the upcoming year. I think it’s fair to [...]

The Account Based Marketing (ABM) market is one of the hottest areas for marketing investments today, but there are many misconceptions about ABM – is it a technology, or a set of technologies? Or [...]

Last month, I attended the C3 2017 Conference in New York City, which is becoming one of the best annual digital marketing conferences around. The conference has a specific focus on both SEO and [...]

Many B2B marketers will recall with fondness the old McGraw-Hill advertisement which featured the original “grumpy” decision-maker, seated in his chair with his hands clasped, asking a series of questions to the unlucky representative trying [...]

…but nobody is really doing it. OK, that’s a bit of an exaggeration, but my point is that Return on Investment (ROI) is a term easily bandied about by far, far more marketing practitioners [...]

Many companies have heard that implementing a marketing automation is the logical next step in their demand generation capabilities. Perhaps they want to move up from “batch and blast” email marketing or managing digital [...]

At The Quell Group, we are focused on assisting our clients to identify a market position that they alone can own. We argue that it is a far more valuable use of both time [...]

With all due respect to social media and its many flavors, it may be that the death of direct has been exaggerated. While it is true that using direct mail is more time-consuming and [...]