Troy, Michigan. – October 8, 2019 – The Quell Group announced today their hire of Eric McCahill as Account Executive and Digital Marketing Strategist. The Michigan-based marketing firm specializes in branding and positioning clients to be leaders in their respective fields. Eric’s digital marketing background and expertise will have him adding value to nearly all of the agency’s accounts.
It has been a smooth journey for Eric, joining Quell from the corporate B2B side of things. Having worked on a full spectrum of digital marketing disciplines in the past has made his transition to agency work rather easy.
“I’m able to take what I’ve learned in previous digital marketing experiences and apply them to not just one company, but many. That’s something I’m very excited about.” – McCahill
Previous experiences include Digital Marketing Specialist for Atlas Copco, a global industrial equipment manufacturer, as well as Marketing Coordinator and Webmaster for Corrosion Fluid Products, a distributor of fluid handling products. Eric’s responsibilities included website content management, Search Engine Optimization (SEO), Search Engine Management (SEM), social media, marketing automation and other internal digital resources. Eric has a Bachelors Degree in Marketing and Advertising from Wayne State University.
Robin Lord, Chief Operating Officer for The Quell Group, takes pride in pairing top talent with roles at Quell where they can succeed and bring value to the company and their clients. At the firm, employee and client success is mutually beneficial and she is excited to see Eric succeed.
“Eric fits right in here at Quell. There’s an energy, you can see it. He genuinely cares about our clients, our company, and his fellow Quellies. He gets it!” – Robin Lord, COO
The Quell Group team collectively identify themselves as “Fun-loving, sophisticated creatives.” Drawing inspiration from many sources, they each bring their own perspective in a collaborative environment to produce high quality materials and messaging for their clients. Eric is no exception, referencing the art world and digital media as some of his main sources of creative inspiration:
“I enjoy and admire art very much. The artists are equally as interesting as the art itself, sometimes more! Andy Warhol is who I identify with the most; the way he worked the silkscreens, sometimes with the help of assistants. I may not have the best hand on a brush or pen, but I can convey an idea to a “real” artist, like our creative team. Their work is incredible, and to have easy access to super high quality artwork and illustrations is something I’ve never been this close to. I can’t wait to see what we come up with for clients!” – McCahill
While agencies are known for creating art for their clients, there is also an art to portraying companies and their messages in various digital media and channels. Quell’s president and CEO, Mike Niederquell, is excited about their new talent acquisition. Adding to their existing digital team was a high priority and is certainly not the last step in the growth of the company. Niederquell noted Eric’s energy and enthusiasm during the recruiting process – qualities that transcend industries and client types.
“Eric brings to the table many years of digital marketing experience, which is exactly what we were looking for, and THEN some. He’s already making an impact around the office, which is what we love to see in our team. We’re happy to bring him on at Quell.” – Mike Niederquell, President and CEO
The Quell Group provides a full package of marketing, branding and public relations services to their clients, which Eric plans to eventually “tackle them all.” Though somewhat early on in his tenure with the company, Eric is getting a feel for agency life:
“I’m absolutely enjoying it so far! The environment is fast paced. It’s dynamic. It’s fun. It’s a great fit for me, career-wise and work environment-wise. Not only am I able to further my digital marketing skills, I’m able to do it in a place that’s as creative as I am. It’s about adding value whenever and wherever I can, digitally or not.” – McCahill
© 2019 The Quell Group
2282 Livernois Rd, Troy MI 48083 | 248.649.8900
The Quell Group is a Detroit-based branding, public relations and marketing firm serving local and international clients for over 25 years.