QUELL’S DIGITAL MARKETING
ASSESSMENT TOOL
ASSESS YOUR ORGANIZATION’S
DIGITAL MARKETING SAVVY.
The acquisition of new marketing technology enables new ways of engaging with prospects and customers, but only when coupled with existing organizational capabilities. We’ve identified five areas that – when answered honestly – truly assess where an organization currently resides in their journey to digital marketing maturity:
- Insights & Intelligence
- Organizational Alignment
- Inbound Marketing
- Demand Generation
- Attribution & Analytics
Based on this, The Quell Group has developed our proprietary Digital Marketing Assessment Tool (DMAT), a series of targeted questions designed to identify what your organization is actually doing today to engage effectively with your customers.