Decision-makers use AI early to understand what a company does, what it’s known for, how it compares to alternatives, and if it feels credible enough to consider further. The summary AI delivers often becomes the starting narrative — shared internally, referenced in discussions, or used to narrow a shortlist. If that narrative is unclear or [...]
Health care leaders sometimes wonder if social media really applies to them. “Our buyers are serious professionals.” “Patients don’t choose care because of a post.” “Isn’t LinkedIn or word of mouth enough?” Today, social media is much more than selfies and connecting with friends—it’s where credibility is built, expertise is shared, and trust is reinforced. For health [...]
Happy Thanksgiving to you and your family from The Quell Group! As a reminder, our office will be closed Thursday, November 27 and Friday, November 28.
