Use Account-Based Retargeting to Reach B2B Decision Makers & Influencers

Buying decisions in the business-to-business (B2B) world are almost never made by one single individual. They typically involve multiple decision makers and influencers at various levels within a company, and the processes and rules around how decisions are made are often opaque even within the company itself. The challenge is that research for B2B products [...]

By |2020-07-01T23:24:05+00:00July 1st, 2020|Uncategorized|0 Comments

8 Reasons to Hire an Agency for Social Media Management

Social Media continues to grow as a convenient and effective way to stay digitally connected with products and brands and become acquainted with new brands. A brand’s online presence, particularly on social media, is a key contributor to its success. Especially among B2C brands and more-and-more today with B2B, social serves [...]

By |2020-06-30T14:20:16+00:00June 30th, 2020|Uncategorized|0 Comments

Our Favorite Quell Social Animations and Graphics

Social media images and videos, hand-picked by Quell staff. To celebrate Social Media Day, we looked back at some of our favorite Quell graphics and animation videos produced by our Creative Team and listed them below. Want some fresh content to bring some excitement to your brand? Contact us to get started. [...]

By |2020-07-01T19:13:59+00:00June 29th, 2020|Uncategorized|0 Comments

The Quell Group Continues Growth with Addition of Three New Clients

TROY, Mich., June 5, 2020 — The Quell Group, a leading integrated brand communications firm based in metro Detroit, today announced it has been retained by Geometric Solutions,  HORIBA Automotive Test Systems and Peninsula Plastics to deliver branding, digital, public relations and integrated marketing communications services. Geometric Solutions The Quell Group will support Geometric Solutions, [...]

By |2020-06-05T20:02:41+00:00June 5th, 2020|Uncategorized|0 Comments

Marketing in a COVID-19 World

More than any other event in our lifetimes, the COVID-19 Pandemic has both fundamentally altered the way that companies market to and communicate with their important stakeholders, and dramatically accelerated three digital marketing trends: Webinars - Working from home has increased reliance on webinars and other virtual meetings in place of [...]

By |2020-05-20T19:40:25+00:00April 30th, 2020|Uncategorized|0 Comments

Four Ways to Optimize Your Next LinkedIn Campaign

LinkedIn Sponsored Content is one of the most effective ways for B2B companies to reach their target audiences. (New to LinkedIn advertising? Read our blog about why LinkedIn should be part of your strategy.) With more than 100 LinkedIn campaigns launched and managed to date, Quell's digital team has curated our top four ways to [...]

By |2020-02-13T19:44:21+00:00February 12th, 2020|Uncategorized|0 Comments

The Four Most Important Website Performance Issues You Need to Fix Now

To date, The Quell Group has conducted audits of more than 460 websites using our proprietary QSearch tool. This diagnostic software helps uncover more than 40 different technical issues that can impair website capabilities in search, usability, performance, social and site security. We compiled the results of the most recent 150 website audits conducted in [...]

By |2019-11-18T15:34:06+00:00November 18th, 2019|Uncategorized|0 Comments

Two-Thirds of B2B Websites Have These 8 Easy-to-Fix Performance Issues

The Quell Group has conducted audits of more than 460 websites using our proprietary QSearch tool. This diagnostic software helps uncover more than 40 different technical issues that can impair website capabilities in search, usability, performance, social and site security. We compiled the results of the most recent 150 website audits conducted in 2019 to [...]

By |2019-11-18T15:28:47+00:00November 18th, 2019|Uncategorized|0 Comments