5 Reasons Why Every B2B Company Needs a LinkedIn Sponsored Content Strategy

Direct Correlation Between Ad Spend and Lead Volume Quell has launched a number of sponsored content programs for clients on LinkedIn over the past several years, and the benefits to every one of them have been immediate and directly proportional to the investment made. Of course, good decisions need to be made upfront on the [...]

By |2018-12-04T20:25:58+00:00December 4th, 2018|Uncategorized|0 Comments

Back to SEO School

It’s that time of year when students are returning to campuses and classrooms, summer evenings have a bit of chill to them, and cider mills are gearing up to churn out dozens of donuts and gallons of cider for leaf peepers and tailgate parties.  It’s also the time when corporate decision-makers return from summer vacations [...]

By |2018-09-25T20:14:05+00:00September 25th, 2018|Uncategorized|0 Comments

Aligning Your Organization for Digital Engagement

The acquisition of new marketing technology enables new ways of engaging with prospects and customers, but only when coupled with existing organizational capabilities. We’ve identified five areas that – when answered honestly – truly assess where an organization currently resides in their journey to digital marketing maturity: Insights & Intelligence Organizational Alignment Inbound Marketing Demand [...]

By |2018-06-12T18:48:33+00:00June 11th, 2018|Uncategorized|0 Comments

The Impact of GDPR

Note: This information is provided as a service to clients of The Quell Group and is not intended to provide legal advice or specific guidance as to what policy changes are compliant with GDPR.  Please consult your corporate counsel or outside attorneys for specific legal advice.  Overview On May 25, 2018, the European Union (EU) [...]

By |2018-05-24T17:32:40+00:00May 24th, 2018|Uncategorized|0 Comments

Meaningful Facebook Updates: Make the Algorithm Work for You

Facebook CEO Mark Zuckerberg recently announced the platform’s latest algorithm changes will show more personal posts and less news items in users’ feeds – thus, placing priority on content from friends and family rather than news outlets, company pages and celebrities. Instead of positioning Facebook as a one-stop resource for all information, the company is [...]

By |2018-04-18T23:17:50+00:00February 8th, 2018|Uncategorized|0 Comments

Building Personas To Improve Engagement

Storytelling is a large component for modern marketing campaigns, as content creation has become a critical element for the buyer’s journey. Not only are marketers developing relevant content to help audiences make more informed decisions, they’re also positioning their companies as valuable resources in the digital space. On the other hand, developing content that’s [...]

By |2018-04-18T23:21:00+00:00November 18th, 2017|Uncategorized|0 Comments

The Account Based Marketing (ABM) Approach

The Account Based Marketing (ABM) market is one of the hottest areas for marketing investments today, but there are many misconceptions about ABM – is it a technology, or a set of technologies? Or is it a new approach to digital marketing that focuses on key account behavior rather than individual engagement? The answer [...]

By |2018-04-18T23:21:17+00:00July 12th, 2017|Uncategorized|0 Comments

A Grumpy Guy for a New Age

Many B2B marketers will recall with fondness the old McGraw-Hill advertisement which featured the original “grumpy” decision-maker, seated in his chair with his hands clasped, asking a series of questions to the unlucky representative trying to sell him something… “I don’t know who you are. I don’t know your company. I don’t know your company’s [...]

By |2017-07-12T18:11:19+00:00March 15th, 2017|Uncategorized|0 Comments