The Account Based Marketing (ABM) Approach

The Account Based Marketing (ABM) market is one of the hottest areas for marketing investments today, but there are many misconceptions about ABM – is it a technology, or a set of technologies? Or is it a new approach to digital marketing that focuses on key account behavior rather than individual engagement? The answer [...]

By |2018-04-18T23:21:17+00:00July 12th, 2017|Uncategorized|0 Comments