What is Marketing Automation?

Many companies have heard that implementing a marketing automation is the logical next step in their demand generation capabilities. Perhaps they want to move up from “batch and blast” email marketing or managing digital channel “silos” that don’t provide a comprehensive view of online customer behavior. But what is marketing automation, and how can [...]

By |2017-07-12T18:24:10+00:00December 16th, 2016|Uncategorized|0 Comments