Known globally for accounting and tax services, Grant Thornton hired The Quell Group to launch a completely new practice outside of their traditional expertise – Corporate Advisory and Restructuring Services (CARS).
The Quell Group implemented its strategic branding process to capture the unique attributes and core values of the new practice. Then, it developed a strategic communications plan to rollout the new practice using principals of the firm as spokespersons and leading with media relations to drive initial brand awareness and credibility.
Net result is CARS and Grant Thornton are now viewed as important thought leaders with regular appearances in The Wall Street Journal, Fortune, FOX News, Bloomberg TV and hundreds of other national media outlets.
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