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PTI Engineered Plastics PTI is an inventor, developer, and manufacturer of molded components for the automotive, medical, and defense industries. The plastic molding and prototyping business is hugely crowded. PTI had a singular goal in retaining The Quell Group: Grow its business and enter new markets. The Quell Group’s mission and strategy were clear: Distinguish PTI in a hyper-competitive market space to gain new business opportunities. Doing so included redefining the PTI brand and creating a new brand look, tagline, advertising campaign, trade exhibit, sales literature, and website. All were supported by a media relations campaign to help position the company. Most important, Quell addressed each market on its own terms by developing tailored sets of messages. From the onset, the new look and redefined PTI garnered market attention from customers and competitors alike. Services to PTI
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