Establish and reinforce the engineering consulting company's leadership position in vehicle fuel economy by defining and communicating the company's unique experience, products and services to key automotive decision makers and industry influencers. Take advantage of the announcement of stringent new fuel economy regulations by branding and launching TVFE, the company's Total Vehicle Fuel Economy service offering, with the goal of establishing a single strong image and position to drive ongoing market acceptance and preference for all Ricardo services.

Quell helped define a unique market position for Ricardo US and developed a comprehensive integrated communications program that combined media relations, web, advertising and events to position Ricardo as the auto industry's fuel economy expert. A carefully-crafted (total vehicle fuel economy) TVFE launch campaign coordinated an announcement news release and media interviews with a launch ad in key industry publications designed to drive traffic to a specially developed TVFE micro-site. Quell developed an SEO strategy and supplemental tactics such as sponsorships, speaking opportunities and collateral support.